On Resources: My Experience Explained

The Generation that Values Social Media More

You will learn that it is expected for about 2 billion people to be using social media by 2019. Even though ,many people assume that only the young use social media, studies have come up with a whole new view. There are many older users too. This means that all generations use social media. You will however learn that they will often use different platforms. Keep on reading so as to learn more about this.

There is the generation Z that entails of people born as from 1996 to 2015. They have actually grown up with technology. This means that they understand how to use both computers and the internet better than any other generation. They will however spend a relatively shorter period of time on social media. You will learn that they will often be on social media to pass their time. It is therefore their source of entertainment. You will realize that it is for this reason that they will prefer platforms such as snapchat, twitter as well as Instagram. It is also necessary to indicate that this is the group that is in love with YouTube more than any other generation.

We then have the millennials that were born between 1977 and 1995. There is great diversification in the manner in which this group uses social media. This is as a result of the fact that a part of this group grew with computers yet the other half didn’t. You will learn that this is the largest group and has the largest impact on social media. They often rely on social media to have their opinions voiced out. You will realize that they spend an average of about 159 minutes on social media daily. You will also realize that they are more likely to use platforms like LinkedIn for the purposes of their professions.

Consider generation X that has people born between 1965 and 1976. They often use at least one social media platform. You will realize that over 33 percent of persons aged over 50 find it hard to give up social media. They are known to be prone to sharing content more than any other group. Of all generations, they have the highest disposable income. This means that they can be target audiences to those who wish to sell products on social media. This is further enhanced by their preparedness to share.

Lastly, there is the baby boomers generation that has people born between 1946 and 1964. Their number is the smallest on social media. They will often appreciate more content. It is for this reason that they will opt for platforms like Facebook. As such, it will be possible for them to share their opinions with friends. Therefore, social media is used by all generations.

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